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About me

Design Engineer. UX/UI, frontend development & experimentation.

Skills

UX/UI

  • Wireframing
  • Prototyping
  • Interaction design
  • Information architecture
  • Usability testing
  • Adobe XD
  • Figma

Experimentation & analytics

  • Dynamic Yield
  • A/B testing
  • Personalization
  • CRO
  • GA4
  • Microsoft Clarity
  • Heatmaps
  • Session replay analysis

Frontend

  • HTML
  • CSS/SCSS
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Ruby on Rails
  • Vite
  • GitHub

Additional

  • WordPress
  • Adobe Creative Suite

Elsewhere

BackgroundDesign engineer

I'm a design engineer who works across UX, UI and frontend code. I start with a hypothesis about what's getting in a person's way, design a fix in Figma, and build it myself in HTML, CSS, JavaScript and React.

At David Weekley Homes I design, build and launch personalized website experiences and A/B tests, then read GA4, Clarity heatmaps and session replays to see what actually worked. Before that I built responsive interfaces for SXSW's digital platforms from Figma designs.

I studied Digital Media Innovation at Texas State University and graduated summa cum laude. Outside of work I help guests at large live events with Insomniac, which keeps me close to what confusing wayfinding feels like in real life.

Experience

Personalization & Testing Coordinator

David Weekley Homes, February 2025 to present

  • Design, build and launch personalized website experiences and A/B tests using Dynamic Yield, HTML, CSS, JavaScript and React.
  • Lead experimentation from hypothesis and UX concepting through implementation, QA, analysis and recommendations.
  • Analyze GA4, Microsoft Clarity, heatmaps and session replays to find UX friction and optimization opportunities.
  • Create wireframes, prototypes and UX/UI concepts in Adobe XD and Figma to support data-driven site improvements.

Web Design & Development Intern

SXSW, November 2023 to May 2024

  • Developed responsive web interfaces from Figma designs using HTML, SCSS, JavaScript, Ruby on Rails and Vite.
  • Contributed to SXSW digital platforms supporting event discovery, scheduling and attendee experience.
  • Collaborated with software and design teams to improve usability, accessibility and visual consistency.

On-Site Headliner Experience

Insomniac Events, May 2025 to present

  • Support guest experience at large-scale live events by assisting attendees, resolving issues and improving wayfinding.
  • Identify guest pain points in fast-paced environments and work with operations teams toward smoother attendee experiences.

Education

Texas State University

B.S. Digital Media Innovation

Summa Cum Laude, 2020 to 2023